The Benefits of Trademark Registration
If you want to make you business identity secure, have commercial advantage and market position, then it is important to register your trademark, which is the most cost effective and quick way of doing so. A lot of owners do not understand the importance of securing their intellectual property rights using trademarks. You get a lot of rights for yourself if you register your trademark. Below are some of the legal and commercial benefits of trademark registration.
The main benefit of trademark registration is exclusivity. When you trademark is registered, you will be able to protect your brand rights in a name or logo. With a registered trademark you will official own your brand and nobody else can use it. There is protection provided for you from cases of misrepresentation and breach of intellectual property rights.
You are telling people that you are claiming trademark rights if you register it. If someone violates your rights, you can sue that person. You can seek legal action in a federal court against someone who uses your trademark without consent.
Promoting your company brand at an early stage is important if you want to develop and make your business succeed. If your brand is secured by trademark registration then you have a reliable legal foundation on which you can build the reputation of your business in the market place. With a trademark, you can create better brand awareness in all countries that the mark is registered in. The lifespan of your business will increase if you register your trademark which then increases customer trust in your company.
A very important advantage of trademark registration is nation-wide priority which give you extensive trademark projection and exclusive nationwide ownership of the trademark. If you file a trademark application, it protects a priority date for the future security of your trademark. The date of first use of the mark in trade that provides you with nation-wide priority is a priority date.
Trademark registration give you the right to use the ‘R’ symbol that proves your registration and protection of your trademark. Only registered trademarks are permitted to use the R symbols and you will be subject to legal action if used inappropriately.
Another benefit of trademark registration is that you are given a level of control over your domain names and allows you to regulate similar URL registrations effectively. This improves your chance of abstaining from using similar world wide web domain name. It is still essential that you register your trademark even if you have a registered domain name and a business name.
All the advantages of trademark registration given above only show the importance of securing the name of your company’s brand.
So if you are a business and you have not yet done any steps to register your trademark, now is the time to do so in order to obtain the advantages of having exclusive rights to your brand name and logo.